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The Strawbridge CFO Group (the “Group”) consists of seasoned CFO experts with access to a strong network of current and former C-suite executives.
Our team excels in elevating operational excellence and driving substantial enterprise value.
We provide subject-matter expertise in executing financial functions to better enable data to work for your business needs.
Our group includes two distinguished CFOs. Eric Strawbridge, recognized among the Top 25 CFOs in Austin in 2024, has over 25 years of accounting experience and a proven track record of building companies from the ground up.
Craig Strawbridge, a CPA with over 40 years of experience, recently retired as CFO and co-founder of Vortex Companies, a $600MM+ business.
⦁ Solvency: Establish a reliable budget, detailed forecast, and a clear cash runway to ensure stability.
⦁ Avoid governance pitfalls: Align the corporate strategic plan with the company's mission and vision.
⦁ Ensure accountability: Develop processes across all business functions.
⦁ Leverage external expertise: Utilize accountants, lawyers, and investment advisors for governance at a fraction of the cost of in-house expertise.
⦁ Bridge cultural gaps or risk stagnation: Identify key cultural fits and address frictions through workshops and cross-cultural teams.
⦁ Foster innovation: Develop a management office as a culture lab to address issues and drive cultural innovation.
⦁ Avoid a lack of direction: Define measurable objectives to drive cultural transformation and innovation. Clear, actionable goals focus efforts, align teams, and ensure sustainable results.
⦁ Don't get left behind: Automate processes for internal and external data generation to enable timely, informed decisions.
⦁ Invest now or pay later: Invest in IT systems and processes to enhance operational efficiency and enterprise value.
⦁ Establish a comprehensive framework for operational value with the help of an advisor.
⦁ Don't miss hidden opportunities: Review cost, revenue, and capital levers to identify resource allocation.
⦁ Prepare for future exits: Demonstrate current wins and develop operating models, IT strategies, customer segmentation, and channel reviews.
⦁ Outpace your competitors: Develop a growth strategy focusing on product margins, productivity, and competitor analysis.
⦁ Maximize existing relationships: Prioritize existing customer retention and identify growth opportunities.
⦁ Improve margins or fall behind: Evaluate cost structures to enhance contribution margin and EBITDA.
⦁ Optimize operations: Implement cost-saving technologies and process enhancements, and review contract agreements.
To attract prospective buyers, demonstrate that your initiatives have gained traction and that there is still potential for further value creation. Key elements to showcase include:
We can help provide a roadmap that highlights opportunities for further investment in infrastructure, particularly through AI and digital tools, to gain a competitive edge and accelerate business growth.
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Craig Strawbridge
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